As the cost of higher education continues to soar, parents face the daunting task of navigating the ever-changing maze of critical college decisions. Students can no longer assume that simply getting accepted into the college of their choice guarantees success.

Today's new college realities require a more strategic approach to decision-making.

Complicating this process is that the wealth of information can be overwhelming, contradictory, and is often misleading …which has created many of today’s college-related problems.